Last Updated: 12/6/2025

This Privacy Policy describes how Success Equations (“Company,” “we,” “us,” or “our”) collects, uses, and protects your information when you visit our website, use our tools, purchase products, complete the Custom Equation™ intake process, or interact with any services we provide.

By using this website, you agree to the practices described in this Privacy Policy.

We may collect the following types of information:

• Name
   
• Email address
   
• Billing information (processed securely by our payment processors; we do not store full payment details)
   
• Account login information (if you create a profile)
   
• Responses to the Custom Equation™ questions
   
• Messages or communications you send us
   

We may collect certain data automatically when you visit the site, such as:

• IP address
   
• Browser type
   
• Device information
   
• Pages viewed and time spent
   
• Cookies and tracking data (for site functionality and optional analytics)
   

If you interact with our site using Facebook or other platforms (e.g., social login or reviews), we may receive certain information you authorize that platform to share.

We use the information we collect for the following purposes:

• To deliver your personalized Custom Equation™
   
• To operate and improve our website, tools, and services
   
• To provide customer support
   
• To fulfill purchases, orders, or digital products
   
• To send updates, newsletters, or marketing communications (you can unsubscribe at any time)
   
• To personalize your experience and provide tailored recommendations
   
• To analyze site performance, usage patterns, and improve functionality
   
• To comply with legal obligations
   

We will never sell your personal data.

Your responses to the Custom Equation™ system may be used to:

• Generate your personalized formula
   
• Track your progress if you create an account
   
• Improve the accuracy and performance of the Success Equation system
   
• Provide insights, recommendations, or suggested actions
   

Your equation and questionnaire responses are kept confidential and are not shared publicly unless you give explicit permission.

We use administrative, technical, and physical safeguards to protect your data, such as:

• Encrypted payment processing
   
• Secure servers
   
• Limited internal access
   
• Password-protected systems
   

However, no method of transmission online is 100% secure. We work to protect your data but cannot guarantee absolute security.

We may share information only in the following circumstances:

• Service Providers: Payment processors, hosting platforms, and tools that help deliver our services
   
• Legal Requirements: If required by law, subpoena, or governmental request
   
• Business Operations: If the company is merged, acquired, or reorganized (you will be notified)
   

We do not sell or trade personal information to third parties.

We may use cookies to improve site performance, store preferences, and analyze traffic. You can disable cookies in your browser settings, though some features may not function properly.

Depending on your location, you may have rights to:

• Access the personal data we store
   
• Correct or update your information
   
• Request deletion of your data
   
• Opt out of marketing emails
   
• Restrict or object to certain data uses
   

To exercise any rights, contact us at:
markrodgers@customequations.com

We retain your information only as long as necessary for the purposes described, or as required by law. You may request deletion at any time.

Our services are not intended for individuals under 13. We do not knowingly collect information from children.

We may update this Privacy Policy occasionally. When we do, we will change the “Last Updated” date at the top of this page.

If you have questions about this Privacy Policy or your data:

Email: markrodgers@customequations.com
Website: https://customequations.com

Last Updated: 12/6/2025

This Cookie Policy explains how Custom Equations™ (“we,” “us,” or “our”) uses cookies and similar tracking technologies on our website. By using our site, you agree to the use of cookies as described in this policy.

Cookies are small text files stored on your device when you visit a website. They help websites function properly, remember user preferences, analyze performance, and support personalized experiences.

Cookies may be:

• Session cookies (deleted when you close your browser)
   
• Persistent cookies (stored longer to remember settings)
   
• First-party cookies (set by our website)
   
• Third-party cookies (set by services like analytics or social media platforms)
   

We use cookies for the following purposes:

These are required for the website to function, including:

• Site navigation
   
• Security and authentication
   
• Basic features such as page loading
   

You cannot opt out of essential cookies.

These help us understand how visitors use our site so we can improve user experience. They may collect:

• Pages visited
   
• Time spent on the site
   
• Device and browser information
   
• General usage trends
   

Tools may include:

• Google Analytics (or similar analytics platforms)
   
• Web hosting analytics
   

These remember your preferences, such as:

• Language settings
   
• Saved information used to improve your experience
   
• UI preferences
   

If enabled, these cookies help us:

• Track ad performance (e.g., Facebook Pixel)
   
• Create audiences for advertising
   
• Show relevant ads on and off our website
   
• Integrate features like social media sharing
   

These cookies are placed by third-party platforms, which have their own privacy policies.

We may use third-party services that place cookies on your device, such as:

• Facebook (ads, insights, social features)
   
• Google Analytics
   
• Payment processors
   
• Embedded social media content (Instagram, Facebook, etc.)
   

We do not control third-party cookies. Please review their policies for more details.

You can control or disable cookies through:

• Your browser settings
   
• Cookie consent tools (if available on the site)
   

Most browsers allow you to:

• Block cookies
   
• Delete existing cookies
   
• Set notifications for new cookies
   

Please note: Disabling certain cookies may affect how the website functions.

We may update this policy from time to time to reflect changes in cookie usage, legal requirements, or website functionality. Updates will be posted with a revised “Last Updated” date.

If you have questions about our Cookie Policy, please contact us:

📧 markrodgers@customequations.com